A concept design for a new identity for the “Internationale Architectuur Biënnale Rotterdam” (IABR). The theme of IABR was “Making City”.

Urban planners and architects give the city shape but their work is pointless and unfinished without the normal people using it.

The identity I designed works like the city. Me designing the framework and people using it to finish the work. I designed a set of letters and 5 icons representing some main topic every city contains: business, housing, environment, infrastructure and leisure. The poster I created is basically a grit of a city map. People can place stickers on the poster of the topics they found most important and create their own symbolic city.

With the same concept, I also create DIY festival bags.